The most popular photo-sharing app, Instagram, offers its 50 million users the possibility to become charpente photographers with an unique image editing feature set in place that has exploded in popularity over the previous year. However, Instagram has not only provided an innovative new medium for wannabe photographers, but for brands as well. A large number of brands took good thing about the possibility to give consumers an artistic, behind-the-scenes look at what their products and services have to offer. insta famous
Today, some brands are using Instagram to offer consumers behind-the-scenes looks at activities or fashion shows. Several brands have even enrolled highly influential Instagram users for advertising purposes. Below are a few brands that are effectively using Instagram for marketing, marketing and advertising purposes:
one particular ) Red Bull: By the average social mass media sites like Facebook and Twitter, to the new and uncharted social programs like the popular online video sharing app, Viddy, Purple Bull is obviously an industry leader as it pertains to online marketing – and their Instagram occurrence is the same. Red Bull posts a “daily awesome” photo, and maintains the tradition of “Flying Friday” to keep fans and followers employed. However, Red Bull does not stop with just placing engaging content, the brand is known to “Like” other users photographs as well.
2. Puma: Somewhat than simply celebrating shoes, Puma’s Instagram was build to highlight all the cool places that shoes take you. Puma has been known to send influential Instagram users to big events across the globe and take pictures. Puma even sent very lucky and influential Instagram users to Abu Dhabi so they can Instagram the Volvo Ocean Competition. Since Puma doesn’t have the following of another brands (like Red Bull), this strategy of making use of influential users to image events was obviously a good way of guaranteeing more people saw the pictures.
3. Tiffany’s: Tiffany’s adopted Instagram within the campaign about real love. They employed a famous fashion blogging couple to take snapshots of love stories in Paris and New York and them on Instagram. Tiffany’s also gave couples the possibility to submit their own photographs using the Tiffany’s down loadable Instagram filter. Beyond just incorporating Instagram into their real love campaign, Tiffany’s also used the photo-sharing software to offer fans an inside look at how charms is made.
Though Instagram is a fairly new medium for online marketing, many brands are recognizing the power of and features of using the photo-sharing iphone app for marketing purposes. Though it may require a lot of imagination and thought to work Instagram into a company’s social mass media strategy, those that contain done so have seen amazing results and been greatly accepted by users on the platform.