In the last few years, an program called Instagram has really taken hold of people – the team lurking behind the favorite photo-sharing iphone app lately declared that they have more than 80 mil users currently registered to their service. As a part of this headline, the team also released statistics that suggest forty percent of these users (so, around 32, 000, 1000 users) are actually medical data held for some of the top brands on the globe, including MTV and Starbucks. So, how are these brands using Instagram to boost their online marketing strategies? instagram web viewers
Quite simply, Instagram is a mobile-only application (once reserved for iPhone owners, but now also available to Google android users) that allows account-holders to consider photographs of things they like, edit them and upload them to a profile that is obvious to their enthusiasts. Account-holders can also follow other people’s accounts, loving photographs that appeal to them and sharing them on through other interpersonal networking channels, like Facebook or myspace and Twitter. Whilst many may feel that the software does not have much online marketing value, the top brands of the world have proven otherwise.
Looking at Instagram’s statistics, it becomes clear that luxury brands tend to be the most followed by consumers. Brands like Burberry, Jewelry & Co, Armani, Mercedes Benz and Gucci all feature in the top 10 list for the highest amount of supporters. These brands were quick to spot a different way in which they could engage consumers through an online marketing strategy that really doesn’t feel like one – all they have to do is upload some attractive images of their latest products or lines and let the benefits of the internet do the slumber.
Some brands have really embraced the purpose of Instagram and aren’t using the application to advertise their latest products and online marketing propaganda at all. Instead, they upload highly attractive (and highly edited) images of their products, taken by professional professional photographers and fans alike. Even though the products in many of these images could be a few years old and no longer available brand-new, the effect of getting the brand name away there is still the same. This is how Instagram is intended to be used, and followers are quick to recognize this.
With only 40% of the world’s top brands using Instagram to give their online marketing strategies an extra boost, there exists a huge opening for some of the more market brands to get their foot in the door. At the end of the day, it isn’t very everything regarding the amount of followers you have – the amount of connection between followers and images is essential. Even a brand with a noticeably low number of enthusiasts (say, a few thousand) could still perform well if user interaction is extremely high.