Virus-like marketing has become the holy grail of the modern Internet. Almost everyone with products or services to sell seeks some magical piece of content that will make their web page fly to the best ofv Google even as it gets considered down by a lot of clicks from DIGG and REDDIT.
The truth is that Viral Marketing is like the actor who becomes and overnight success… after twenty years in the marketplace and a few thousand several hours of acting classes. When ever you look back, it is clear that little was left to chance. reddit upvote exchange
The heart of the good virus-like marketing campaign for a product or serice is the product or service which includes the following properties:
It can be purchased.
It meets customer targets, even if its not what you expected.
This is straightforward to find, even though a customer doesn’t have all that much information.
It is something for which there are no substitutes.
A good example of this type of product is the IPHONE. All those of us who found that product saw it, desired to buy it, recognized who sold it, and could actually own it in a matter of several hours, or at most times. If your product won’t meet these requirements, think hard before looking to start a viral marketing strategy on any large site. Creating massive demand for an item that offers frustration rarely serves you well.
Once You Have Complete Product or Service…
The key to marketing a product using what portions to “word of mouth” on the Internet has to do with installing your product or service into one of many neighborhoods that lives on the net. You need to identify exactly who uses your product or services, where they go online, and what most interests them.
Sites like “Web Advertising Today” provide some good demographic studies for several populations and websites. You can find the demographics for many large web masse by searching Google for the name of any website followed by the word “demographics”.
Knowing who you are speaking with, where to find them, and what you would like to sell them… you are in a position to come up with viral content that will lead them to your site.
For example, DIGG demographics indicate that their population is 94% male, 20-35, and makes $75K+ per year. This kind of is not the best target for geriatric medical services or home insurance. This could be a very good target for film content, DVD content, online video game content and information on new gadgets. This kind of population is literate, is somewhat preoccupied by love-making, is often willing to look at clips online and frequently purchases products or services over the Internet. That they are often politically energetic and politically liberal. If perhaps you check their most popular articles for the last year, products from Apple, Google, and Ms are mentioned in twelve or more of the top 50 articles. The majority of the recovery give attention to politics, DIGG itself, Scientology and 10-35 yr old celebrities.
To get your services or products to the top of this site, incorporating technology, politics, love-making and/or religion into your offering might well be a good idea.
The REDDIT population, by way of contrast, may average somewhat younger, be to some extent more politically active and politically liberal, and may have a slightly low income. Both populations like to see themselves as “influential” and “leading edge” but get irritated if they thing their “social channel” has been used for overt marketing.
And Today for the Content
For any quick sale of a product or service, online video content is quite effective. Routing people to a YouTube video where they can find out about your offering works more effectively than routing them to your corporate web page. To get one thing, you can control YouTube comments. Intended for another, more people will watch a good online video for longer than they will read a fantastic article. Production values are important…
In order to get to the best of any social website, create the content, ask employees, friends, relations and others to join up for medical data, then post the content, then sent these to the site to “vote up” the content you have posted. You should also encourage people to post comments on the product or service along with upvoting. The more genuine the comment is, the better. A post that warns individuals who “big thumb and an apple iphone don’t mix”, or the one which mentions that “you need to be an AT&T customer” to work with the phone is the sort of not so good news that sells well on these sites. Constantly remember that your goal is “awareness” not “sales”.
Finally, don’t be too afraid of controversy. Public networking sites are locations where conversations are enthusiastic or angry occasionally. Flare wars break out frequently. For every guy that loves the IPHONE, will be certainly another person who can’t understand what all the hassle is about.
Michael Moore probably sent thanks a lot plants to O’Reilly for disliking Fahrenheit 9/11 a whole lot. That kind of national general public attention is something you just can’t buy. Considerably more people hear about Scientology when Anonymous attacks it every single day, and more people hear about McCain when liberals strike him. Controversy, attacks and flame wars are part of the “informational process” that raises service or product understanding. Make sure the first twenty posts for your topic are somewhat advantageous and you will find most individuals never learning much more than that.
Good Viral Marketing is an Ongoing Process
Powerful products and services come around again and again with new angles. A story about how precisely “The Fresh Indiana Jones is a Rotten Movie” tells a lot of men and women the new movie is being released. A account about “Harrison Ford’s Fresh Abs” tells people Harrison Ford is in the film. As you create viral marketing strategies, plan to have several related testimonies that you release over time. A successful virus-like marketing strategy has many events.